Redesigning the artist discovery experience and home feed to drive growth and deeper fan engagement.
TIDAL Rising is a program that offers artists a range of opportunities — featuring their music on the TIDAL home page, including their tracks in playlists, and promoting their music on social media. The program also provides young performers access to experienced music industry professionals and career advice.
For this project, I worked with the TIDAL team as a design consultant to revamp their TIDAL Rising page and TIDAL Artist Home — a hub where artists can add a profile image, bio, and social links.
I started off the project by speaking with the TIDAL team to better understand their needs and set goals for the outcome. I gathered information about their target audience, mission, and overall vision. I reviewed their decks, videos, and other documents to get all the context I needed.
The existing page lacked a clear visual hierarchy and didn't effectively communicate the value of the Rising program to artists or fans.
I audited competitor streaming services to identify design opportunities and understand industry standards. I conducted an analysis on Spotify, Apple Music, Pandora, and Amazon Music.
Based on the analysis, I provided a list of information that should be included in the TIDAL Rising and TIDAL Artist Home pages.
I presented the team with 3 options for TIDAL Rising and 3 additional options that combine both TIDAL Rising and Artist Home.
The team decided they liked Section 1: Option 2 the best. I designed a high-fidelity version so the team could get a better idea of how it would look when live.
If I had more time to work on this project, I would have liked to speak more with the marketing and design team to better understand their visual style. But overall, I had a great time working on this project and getting to work with the team.